{"id":25803117,"date":"2024-04-11T17:49:16","date_gmt":"2024-04-11T17:49:16","guid":{"rendered":"https:\/\/eurofleet-consult.com\/blog\/retail-process-management\/"},"modified":"2024-10-22T12:08:39","modified_gmt":"2024-10-22T12:08:39","slug":"retail-process-management","status":"publish","type":"post","link":"https:\/\/eurofleet-consult.com\/fr\/blog\/retail-process-management\/","title":{"rendered":"Retail Process Management"},"content":{"rendered":"<p style=\"text-align: justify;\">Les <strong>approches traditionnelles<\/strong> ne r\u00e9pondent plus \u00e0 l\u2019\u00e9volution des attentes des consommateurs et le secteur de l\u2019automobile est en retard par rapport \u00e0 d\u2019autres secteurs au niveau de <strong>l\u2019exp\u00e9rience client<\/strong>.<\/p>\n<p style=\"text-align: justify;\">L\u2019<strong>e-commerce<\/strong> a modifi\u00e9 les attentes des consommateurs et les <strong>techniques de vente traditionnelles<\/strong>, encore enseign\u00e9es \u00e0 ce jour, ne r\u00e9sonnent plus aupr\u00e8s des clients, en particulier aupr\u00e8s des <strong>g\u00e9n\u00e9rations X, Y, Z<\/strong> qui ont d\u00e9velopp\u00e9 d\u2019autres <strong>comportements d\u2019achat<\/strong>.<\/p>\n<p style=\"text-align: justify;\">L\u2019\u00e9volution du <strong>parcours client<\/strong> et l\u2019analyse de leurs <strong>besoins<\/strong> exprim\u00e9s, d\u00e9montrent qu\u2019il y a lieu d\u2019\u00e9voluer d\u2019une <strong>approche centr\u00e9e produit<\/strong> vers une <strong>approche int\u00e9gr\u00e9e<\/strong> centr\u00e9e sur le <strong>financement<\/strong> et la <strong>vente de services<\/strong> (offre packag\u00e9e).<\/p>\n<p style=\"text-align: justify;\"><strong>EuroFleet Consult<\/strong> propose d\u2019adopter une <strong>p\u00e9dagogie innovante et flexible<\/strong> qui :<\/p>\n<ul style=\"text-align: justify;\">\n<li>R\u00e9pond \u00e0 cette <strong>\u00e9volution<\/strong><\/li>\n<li>Structure, standardise et homog\u00e9n\u00e9ise <strong>l\u2019interaction client<\/strong><\/li>\n<li>Elimine les <strong>biais cognitifs<\/strong><\/li>\n<li>R\u00e9pond aux <strong>besoins exprim\u00e9s<\/strong> par les clients (voir X, Y, Z)<\/li>\n<li>Optimise <strong>l\u2019exp\u00e9rience client<\/strong><\/li>\n<li>Produit des <strong>changements comportementaux effectifs<\/strong> (posture)<\/li>\n<li>Combine le <strong>physique<\/strong> et le <strong>digital<\/strong> (phygital)<\/li>\n<li>Repose sur des <strong>objectifs r\u00e9alistes<\/strong> (Focus sur l\u2019acquisition des fondamentaux)<\/li>\n<li>Simplifie les <strong>contenus des formations<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">La <strong>m\u00e9thode RPM<\/strong> est bas\u00e9e sur une succession de <strong>s\u00e9quences<\/strong>, d\u2019<strong>actions<\/strong> et de <strong>contenus<\/strong>. Chaque process est d\u00e9velopp\u00e9 sur mesure sur base des <strong>besoins exprim\u00e9s<\/strong> par nos partenaires, car il n\u2019existe pas de solution \u00ab one fits it all \u00bb. Une <strong>mise en pratique intensive<\/strong> via des jeux de r\u00f4le permettra d\u2019ancrer cette structure.<\/p>\n<p style=\"text-align: justify;\"><strong>EuroFleet Consult<\/strong> est le leader du march\u00e9 dans la structuration des <strong>approches commerciales<\/strong> pour le <strong>secteur automobile<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les approches traditionnelles ne r\u00e9pondent plus \u00e0 l\u2019\u00e9volution des attentes des consommateurs et le secteur de l\u2019automobile est en retard par rapport \u00e0 d\u2019autres secteurs au niveau de l\u2019exp\u00e9rience client. L\u2019e-commerce a modifi\u00e9 les attentes des consommateurs et les techniques de vente traditionnelles, encore enseign\u00e9es \u00e0 ce jour, ne r\u00e9sonnent plus aupr\u00e8s des clients, en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25803219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[43],"tags":[],"dipi_cpt_category":[],"class_list":["post-25803117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Process Management - Eurofleet Consult<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eurofleet-consult.com\/fr\/blog\/retail-process-management\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Process Management - Eurofleet Consult\" \/>\n<meta property=\"og:description\" content=\"Les approches traditionnelles ne r\u00e9pondent plus \u00e0 l\u2019\u00e9volution des attentes des consommateurs et le secteur de l\u2019automobile est en retard par rapport \u00e0 d\u2019autres secteurs au niveau de l\u2019exp\u00e9rience client. 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