{"id":25803113,"date":"2024-04-09T18:04:52","date_gmt":"2024-04-09T18:04:52","guid":{"rendered":"https:\/\/eurofleet-consult.com\/blog\/full-lifecycle-management\/"},"modified":"2024-10-22T12:08:40","modified_gmt":"2024-10-22T12:08:40","slug":"full-lifecycle-management","status":"publish","type":"post","link":"https:\/\/eurofleet-consult.com\/fr\/blog\/full-lifecycle-management\/","title":{"rendered":"Full Lifecycle Management"},"content":{"rendered":"<p style=\"text-align: justify;\">Le <strong>full lifecycle management (FLCM)<\/strong> est un concept int\u00e9gr\u00e9 permettant la gestion de la vie d\u2019un produit. Ce concept n\u2019est pas \u00e0 confondre avec le <strong>cycle de vie du client<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Cette approche est devenue un sujet <strong>prioritaire<\/strong> pour de nombreux <strong>OEM\u2019s<\/strong> qui cherchent \u00e0 cr\u00e9er une <strong>dynamique commerciale<\/strong> stimulant la <strong>vente de v\u00e9hicules et de services<\/strong>.<\/p>\n<p style=\"text-align: justify;\">L\u2019impl\u00e9mentation du FLCM implique 4 \u00e9tapes : <strong>l\u2019initiation<\/strong>, le <strong>planning<\/strong>, l\u2019<strong>ex\u00e9cution<\/strong> et le <strong>monitoring<\/strong>.<\/p>\n<p style=\"text-align: justify;\">L\u2019approche pr\u00e9voit de <strong>raccourcir la dur\u00e9e du premier contrat<\/strong> afin d\u2019<strong>acc\u00e9l\u00e9rer le passage du v\u00e9hicule dans le cycle suivant<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Certains OEM projettent une gestion des <strong>cycles sur une p\u00e9riode de 10 ans<\/strong>.<\/p>\n<p style=\"text-align: justify;\">La mise en place d\u2019un <strong>full lifecycle management<\/strong> est <strong>complexe<\/strong> et n\u00e9cessite la mise en place de <strong>nouveaux process<\/strong>, l\u2019appui de <strong>partenaires sous-traitants sp\u00e9cialis\u00e9s<\/strong> (inspections, audit, accompagnement) et l\u2019<strong>ouverture vers d\u2019autres canaux de distribution<\/strong>. Dans un premier temps, EuroFleet Consult recommande de se focaliser sur les deux premi\u00e8res \u00e9tapes du cycle.<\/p>\n<p style=\"text-align: justify;\"><strong>Le FLCM<\/strong>, n\u00e9cessite \u00e9galement la <strong>synchronisation des activit\u00e9s marketing<\/strong> avec les <strong>cycles du produit<\/strong> :<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Cycle d&rsquo;introduction<\/strong> : se faire remarquer (ex : \u00e9change de batteries Nio)<\/li>\n<li><strong>Cycle de croissance<\/strong> : accro\u00eetre la visibilit\u00e9 (ex : Le mod\u00e8le S de Tesla)<\/li>\n<li><strong>Cycle de maturit\u00e9<\/strong> : modification des quatre P (ex : Ford Focus)<\/li>\n<li><strong>Cycle de d\u00e9clin<\/strong> : r\u00e9duire les actions de marketing<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Le contr\u00f4le des <strong>canaux de distribution<\/strong> et l\u2019<strong>activation d\u2019autres canaux de distribution<\/strong> constituent des <strong>facteurs cl\u00e9s<\/strong> dans l\u2019impl\u00e9mentation du full lifecycle management.<\/p>\n<p style=\"text-align: justify;\">L\u2019approche requiert le <strong>renforcement des valeurs r\u00e9siduelles<\/strong> au travers du <strong>r\u00e9seau des concessionnaires<\/strong> et des programmes de <strong>v\u00e9hicules d\u2019occasion certifi\u00e9s<\/strong>.<\/p>\n<p style=\"text-align: justify;\">A chaque \u00e9tape du cycle, il existe une opportunit\u00e9 d\u2019activer une s\u00e9rie de services : <strong>leasing<\/strong>, <strong>location court terme<\/strong>, <strong>extension de garantie<\/strong>, <strong>pack entretien<\/strong>, <strong>assistance routi\u00e8re<\/strong>, <strong>assurances<\/strong>, <strong>services connect\u00e9s<\/strong>, <strong>car sharing<\/strong>, <strong>infrastructure de recharge<\/strong>, <strong>accessoires<\/strong>, <strong>refactoring<\/strong> et <strong>tuning<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le full lifecycle management (FLCM) est un concept int\u00e9gr\u00e9 permettant la gestion de la vie d\u2019un produit. Ce concept n\u2019est pas \u00e0 confondre avec le cycle de vie du client. Cette approche est devenue un sujet prioritaire pour de nombreux OEM\u2019s qui cherchent \u00e0 cr\u00e9er une dynamique commerciale stimulant la vente de v\u00e9hicules et de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25803216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[43],"tags":[],"dipi_cpt_category":[],"class_list":["post-25803113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Full Lifecycle Management - Eurofleet Consult<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eurofleet-consult.com\/fr\/blog\/full-lifecycle-management\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Full Lifecycle Management - Eurofleet Consult\" \/>\n<meta property=\"og:description\" content=\"Le full lifecycle management (FLCM) est un concept int\u00e9gr\u00e9 permettant la gestion de la vie d\u2019un produit. 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